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ING bets on subscription model to lift fees amid growing digital-banking competition
Key takeaways
- ING bets on subscription model to lift fees amid growing digital-banking competition.
- June 10 (Reuters) - ING launched a new subscription-based banking model for clients in the Netherlands on Wednesday, in a move aimed at diversifying income streams and protecting its market share.
- The Dutch-based bank expects the model, which is to be rolled out across its markets by mid-2027, to deliver a "meaningful" contribution to its fee income, Global Head for Private Individuals Sali Salieski told Reuters.
ING bets on subscription model to lift fees amid growing digital-banking competition. The logo of ING is seen at a ING bank branch office, in Malaga · Reuters Mateusz Rabiega and Jakob Van Calster Wed, June 10, 2026 at 6:41 PM GMT+7 2 min read ING By Mateusz Rabiega and Jakob Van Calster
June 10 (Reuters) - ING launched a new subscription-based banking model for clients in the Netherlands on Wednesday, in a move aimed at diversifying income streams and protecting its market share.
The Dutch-based bank expects the model, which is to be rolled out across its markets by mid-2027, to deliver a "meaningful" contribution to its fee income, Global Head for Private Individuals Sali Salieski told Reuters.
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