Why Nike Stock Dropped 11% in June
Key takeaways
- Jennifer Saibil, The Motley Fool Thu, July 2, 2026 at 7:30 PM GMT+7 3 min read NKE LULU NVDA Nike (NYSE: NKE) stock fell 11% in June, according to data provided by S&P Global Market Intelligence.
- Nike has gotten into a quagmire as several headwinds converged on it at the same time.
- In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia.
Jennifer Saibil, The Motley Fool Thu, July 2, 2026 at 7:30 PM GMT+7 3 min read NKE LULU NVDA Nike (NYSE: NKE) stock fell 11% in June, according to data provided by S&P Global Market Intelligence. Investors were feeling negative about it as it got closer to earnings, especially since competitor Lululemon Athletica reported disappointing results early in the month. But it's already bouncing back.
Nike has gotten into a quagmire as several headwinds converged on it at the same time. It started with some internal decisions that didn't turn out as expected, including curtailing wholesale partnerships in favor of its direct-to-consumer business and devoting resources to its long-term franchises in place of innovating in sport. As these actions dragged on sales, inflation soared, hurting it further, and tariff changes put tremendous pressure on profits.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »