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Why Brands Are Investing Billions In The 2026 FIFA World Cup

Forbes · Jun 5, 2026, 2:49 PM · Also reported by 4 other sources

This year's World Cup tournament is a unique cultural and financial phenomenon, expected to generate $40.9 billion in global GDP and $17.2 billion in the U.S.

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Why Brands Are Investing Billions In The 2026 FIFA World Cup

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