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Apple’s Camera Chief Thinks AI Can Give You Superpowers
Key takeaways
- As tech giants pack generative AI capabilities into our phones and their camera software, the line between what is a real image and what isn't continues to blur.
- At its annual Worldwide Developer Conference on Monday, Apple showed off a handful of AI features invading the Photos app in iOS 27, which will arrive on iPhones later this year.
- While the iPhone’s Photos app already has the Clean Up tool, which lets you erase unwanted objects in pictures, it'll perform even better in iOS 27 thanks to its access to Apple's improved AI models.
Why this matters: a development in AI with implications for how people work, create, and decide.
Photograph: Julian Chokkattu Comment Loader Save Story Save this story Comment Loader Save Story Save this story What even is a photograph these days?
As tech giants pack generative AI capabilities into our phones and their camera software, the line between what is a real image and what isn't continues to blur. Phones from Google and Samsung, for example, now come with features that let you drastically alter a photo by erasing people, moving people around in the shot, and even adding new objects to the scene.
Apple is getting in on the action by adding new generative features to its Photos app, though the company's iPhone camera chief, Jon McCormack, stresses that Apple is taking a more measured approach than its competitors and isn't “doing AI for the sake of AI.”