World Cup Campaigns: The Ultimate Influencer On What We Eat, Wear And Where We Travel?
Key takeaways
- Food & Drink World Cup Campaigns: The Ultimate Influencer On What We Eat, Wear And Where We Travel?By Valentina Di Donato,
- For brands, the tournament is no longer just about visibility on the sidelines.
- The 2022 FIFA World Cup final between Argentina and France became the most-watched men’s soccer match in U.S. history.
Food & Drink World Cup Campaigns: The Ultimate Influencer On What We Eat, Wear And Where We Travel?By Valentina Di Donato,
Forbes contributors publish independent expert analyses and insights. Focused on the intersections between culture, wellness and food Follow Author May 24, 2026, 12:34pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.MUNICH, GERMANY - JULY 09: A detailed view of a bag of popcorn seen on the pitch after the final whistle in the UEFA EURO 2024 Semi-Final match between Spain and France at Munich Football Arena on July 09, 2024 in Munich, Germany. (Photo by Alex Grimm/Getty Images)Getty ImagesEvery four years, the FIFA World Cup transforms from a football tournament into something much larger: a global consumer event capable of reshaping what people eat, drink, wear and even the destinations they choose to take as their next trip.
For brands, the tournament is no longer just about visibility on the sidelines. It is about capturing attention during one of the few remaining moments when billions of consumers are emotionally engaged with the same event at the same time.