Scoopfeeds — Intelligent news, curated.
World Cup 2026 has become an international singles mixer with Tinder activity up a whopping 47%
business

World Cup 2026 has become an international singles mixer with Tinder activity up a whopping 47%

Fast Company · Jun 26, 2026, 2:45 PM · Also reported by 4 other sources

As a cohost of the 2026 FIFA World Cup, the United States has welcomed hundreds of thousands of international sports fans since the matches began earlier this month. Those tourists have found plenty to love about the U.S., including the fast food, the natural beauty, and—as a recent spike in dating app activity proves—the locals looking for love. Tinder is reporting massive increases in activity in World Cup host cities compared to the same time last year. Among international users, the dating app saw an average 47% increase in activity across the 16 host cities for this year’s matches across the U.S., Mexico, and Canada. It’s not just the tourists that are swiping up a storm. Tinder also saw a 22% increase in domestic users during the same period. More broadly, the U.S. is currently seeing a 15% increase in total users, an approximately 25% increase in Swipe activity, and almost 60% more Matches compared to June of 2025. The World Cup seems to have everyone in the mood for romance, even as their home teams are battling it out on the field. Locals and tourists with a common goal Beyond Tinder’s internal data, discourse on social media and firsthand testimonies prove that the World Cup is an international aphrodisiac. On TikTok, single women are encouraging their followers to seize the opportunity and get involved with tourists. “If the World Cup is in your city, why are you trying to date someone from your city?” one creator wondered, imagining her dream scenario. “It’s giving hostel vibes. It’s giving, ‘I’m here for a good time, not a long time.’ It’s giving, ‘I met your dad in the FIFA World Cup 2026.’” “The World Cup is your oyster,” another user advised “single baddies” on TikTok. “You’re gonna have professional athletes, international men, at your disposal. […] This World Cup is your World Cup.” Other single women told The New York Post about their plans to connect with visitors to the U.S., and to do so via dating apps. A resident of Dallas, one of this year’s

Article preview — originally published by Fast Company. Full story at the source.
Read full story on Fast Company → More top stories

Also covered by

Aggregated and edited by the Scoop newsroom. We surface news from Fast Company alongside other reporting so you can compare coverage in one place. Editorial policy · Corrections · About Scoop