Jim Cramer on e.l.f. Beauty: “I Don’t Want to Touch It”
Key takeaways
- Beauty: “I Don’t Want to Touch It” Syeda Seirut Javed Wed, June 10, 2026 at 10:38 PM GMT+7 2 min read ELF BF-A e.l.f.
- I think this is a very, very challenged group, okay?
- (NYSE:ELF) sells cosmetics and skincare products under its brands, like e.l.f.
Jim Cramer on e.l.f. Beauty: “I Don’t Want to Touch It” Syeda Seirut Javed Wed, June 10, 2026 at 10:38 PM GMT+7 2 min read ELF BF-A e.l.f. Beauty, Inc. (NYSE:ELF) was among the stocks Jim Cramer discussed during Mad Money, as he highlighted a difficult backdrop for stocks. A caller asked whether the stock is a buy, sell, or hold in light of its most recent quarterly earnings. Cramer commented:
I think this is a very, very challenged group, okay? Not necessarily that ELF stands out. Almost every company in this cosmetics group is too challenged. I don’t want to touch it. Even though I think it’s a good company, when your milieu is troubled, you can’t buck it. Same thing by the way, if I were talking about liquor. Like you called me about Brown-Forman, I’d say, you know what, too tough a group.
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