Meta's AI agent plans reportedly include an OpenClaw competitor that can shop on Instagram
Key takeaways
- Now, we know a bit more about what those plans entail, thanks to a new report from The Information.
- The company has tested Hatch on simulated versions of third-party services like DoorDash, Reddit and Outlook, according to The Information.
- Separately, Meta also apparently intends for Hatch to help the company compete with TikTok Shop.
Now, we know a bit more about what those plans entail, thanks to a new report from The Information.
The publication reports that Meta is working on an "Open Claw-inspired" agent currently dubbed "Hatch." It sounds like the company intends for Hatch to work within its own apps, including agentic shopping on Instagram, as well as with outside services. The company has tested Hatch on simulated versions of third-party services like DoorDash, Reddit and Outlook, according to The Information.
Separately, Meta also apparently intends for Hatch to help the company compete with TikTok Shop. Instagram users would be able to use the agent to more easily buy items they see in Instagram Reels. Meta may have been laying some groundwork for this with its recent move to allow creators to tag up to 30 products in a video.