Everlane Founder Michael Preysman To Launch New Brand
Key takeaways
- Retail Everlane Founder Michael Preysman To Launch New Brand By Sharon Edelson,
- Michael Preysman, co-founder of Everlane in 2011, served as CEO until 2022 and then as executive chairman for three years, before stepping down from the board earlier this year.
- Preysman was appalled by the purchase Everlane by Shein and the outcome for the company that he’d built around radical transparency.
Retail Everlane Founder Michael Preysman To Launch New Brand By Sharon Edelson,
Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping.Follow Author May 26, 2026, 06:19pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Everlane was sold to Shein last week. The former founder is launching his own brand in response. (Photo by Smith Collection/Gado/Getty Images)Gado via Getty ImagesIn response to the sale of Everlane to Shein, a deal that last week shocked and outraged customers and sustainability advocates, one of Everlane’s founders announced today the launch of a new brand with a new model, designed to truly sustain its values.
Michael Preysman, co-founder of Everlane in 2011, served as CEO until 2022 and then as executive chairman for three years, before stepping down from the board earlier this year.