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Starbucks in South Korea sees 'very significant drop in sales' amid controversy
Why this matters: an international story with cross-border implications worth tracking.
Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on Tuesday as the public outcry over the coffee chain's "Tank Day" marketing campaign fails to subside. The group is seeing a drop in sales over the campaign that appeared t
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Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign
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