computer-science
Your Website Is Not for You
Key takeaways
- I build the things designers hand me, and I ve worked alongside enough good ones to notice the same conversation playing out in different boardrooms.
- The designer presents the work, they walk through the research, the reasoning, the journeys.
- The website isn t for the founder, the marketing manager, or the board.
I m not a designer. I build the things designers hand me, and I ve worked alongside enough good ones to notice the same conversation playing out in different boardrooms.
The designer presents the work, they walk through the research, the reasoning, the journeys. Everyone nods (especially me in the back). Then the decision maker says "No. I want xxxxxx".
This is the bit that gets lost. The website isn t for the founder, the marketing manager, or the board. It s for the person you ve never met - the customer weighing up a purchase, the lead chasing a phone number, the visitor sizing up your credibility or the member signing up to access gated content.
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