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Snap breaks from the pack with heavy $2,195 smart glasses. Wall Street is panning the move.

MarketWatch · Jun 17, 2026, 5:06 PM · Also reported by 4 other sources

Snap’s stock was extending its declines, as the weight of its new ultraexpensive augmented-reality glasses is seen as a potential “nonstarter for mass appeal.”

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BBC News Snap unveils £1,995 smart glasses after previous flops Forbes Snap Smart Glasses Hit The Market At $2,195 As AR Wearables Reach Inflection Point Bloomberg Markets Wall Street Wants to Cryptofy Your Stocks The Verge Can anyone look cool wearing Snap’s $2,000 glasses?

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Snap breaks from the pack with heavy $2,195 smart glasses. Wall Street is panning the move.

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