Prediction: Nike Will Be Booted From the Dow Jones Industrial Average Within 12 Months and Replaced by One of 2 Consumer-Facing Giants
Key takeaways
- Sean Williams, The Motley Fool Thu, July 2, 2026 at 8:26 PM GMT+7 4 min read NKE ^DJI TSLA ABNB NVDA Change is in the air -- and it has nothing to do with the weather.
- Over the next 12 months, brand-name retailer Nike (NYSE: NKE) should be given the boot, with one of two consumer-facing goliaths -- Tesla (NASDAQ: TSLA) or Airbnb (NASDAQ: ABNB) -- serving as logical replacements.
- In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia.
Sean Williams, The Motley Fool Thu, July 2, 2026 at 8:26 PM GMT+7 4 min read NKE ^DJI TSLA ABNB NVDA Change is in the air -- and it has nothing to do with the weather. Earlier this week, S&P Dow Jones Indices oversaw the removal of telecom titan Verizon Communications from the iconic Dow Jones Industrial Average (DJINDICES: ^DJI) and the addition of Google parent Alphabet. It marked the 54th time since the Dow's inception in May 1896 that a company was added or removed.
But S&P Dow Jones Indices isn't finished. Over the next 12 months, brand-name retailer Nike (NYSE: NKE) should be given the boot, with one of two consumer-facing goliaths -- Tesla (NASDAQ: TSLA) or Airbnb (NASDAQ: ABNB) -- serving as logical replacements.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »