PatBO’s Global Moment Has Arrived For The Queen Of Poolside Glamour
Key takeaways
- Retail Pat BO’s Global Moment Has Arrived For The Queen Of Poolside Glamour By Kate Hardcastle,
- Forbes contributors publish independent expert analyses and insights.
- For decades, fashion’s centre of gravity has revolved around a familiar map.
Retail Pat BO’s Global Moment Has Arrived For The Queen Of Poolside Glamour By Kate Hardcastle,
Forbes contributors publish independent expert analyses and insights. AKA The Customer Whisperer: advisor, broadcaster, Science of Shopping Follow Author Jun 11, 2026, 12:03pm EDTPat BO founder Patricia Bonaldi has become fashion’s ‘Queen of Poolside Glamour’, building a global luxury brand from her hometown of Uberlândia, Brazil. This summer’s Portofino activation marks another milestone in the label’s international expansion, bringing its signature embroidery, vibrant femininity and Brazilian craftsmanship to one of Europe’s most coveted luxury destinations.PatBOThe most interesting luxury brands rarely emerge from the places the industry expects.
For decades, fashion’s centre of gravity has revolved around a familiar map. Paris. Milan. New York. London. The names change, the collections evolve, but the narrative often remains remarkably similar.