Taylor Swift seeks further protections for her voice and likeness with new trademark filings
Key takeaways
- Taylor Swift is entering her trademark era.
- The global pop star’s company, TAS Rights Management, filed three new trademark applications last week, per the U.S.
- The push to lock down her public image comes at a time when many high-profile celebrities have called for regulations against unauthorized AI-generated content.
Taylor Swift appears at the i Heart Radio Music Awards show at the Dolby Theatre in Hollywood in March. (Rob Gauthier / Los Angeles Times) By Cerys Davies Staff Writer Follow April 28, 2026 3 AM PT 4 min Click here to listen to this article Share via Close extra sharing options Email Facebook X Linked In Threads Reddit Whats App Copy Link URL Copied! Print 0:00 0:00 1x This is read by an automated voice. Please report any issues or inconsistencies here.
Taylor Swift is entering her trademark era.
The global pop star’s company, TAS Rights Management, filed three new trademark applications last week, per the U.S. Patent & Trademark Office. Two of the applications relate to soundbites of her voice, saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” The other is a well-known image of Swift, often representative of her recent Eras tour, featuring the 36-year-old onstage, holding her pink guitar and dressed in a shimmering bodysuit.