Sports betting should be regulated as a financial product, not gambling, aspiring prediction market provider says
Key takeaways
- Appearing at Consensus Miami 2026, Jacob Fortinsky, co-founder and CEO of sports betting platform Novig, said the legacy sportsbook model is structurally broken because it treats winning bettors as cheaters.
- "Sports betting is really the only industry in the country that regularly limits and bans their power users," Fortinsky said.
- Adam Mastrelli, founder of 57 Maiden, a firm that builds AI-driven trading strategies for prediction markets, validated the critique with personal experience.
Appearing at Consensus Miami 2026, Jacob Fortinsky, co-founder and CEO of sports betting platform Novig, said the legacy sportsbook model is structurally broken because it treats winning bettors as cheaters.
"Sports betting is really the only industry in the country that regularly limits and bans their power users," Fortinsky said. He framed sports event contracts as binary financial instruments that "for so long have been treated as a gambling product and instead should really be treated as a financial product." Globally, he said, sports betting is "a $2 trillion asset class still dominated by these legacy casinos."
Adam Mastrelli, founder of 57 Maiden, a firm that builds AI-driven trading strategies for prediction markets, validated the critique with personal experience.