How Nike's Running Revival Changes The Nike Stock Story
Key takeaways
- It’s not hard to find reasons for pessimism around Nike (NKE) stock.
- But underneath the noise of this broad-based reset, one number tells a completely different story.
- That number is the growth in Nike’s Running division.
How Nike's Running Revival Changes The Nike Stock Story Trefis Team Fri, June 12, 2026 at 11:55 PM GMT+7 4 min read NKE UA UAA TPR RL Trefis: NKE Stock Insights While the market focuses on inventory woes and international weakness, one core category is surging, offering a powerful playbook for the company s comeback.
It’s not hard to find reasons for pessimism around Nike (NKE) stock. Shares are down 26% over the last year, and the headlines are a steady drumbeat of challenges: inventory cleanup, pressure in China, and a turnaround that management admits is taking longer than they would like. The stock’s price-to-sales multiple of 1.7 sits at the bottom of its 10-year range, suggesting the market has priced in a long, difficult road ahead.
But underneath the noise of this broad-based reset, one number tells a completely different story. It’s a figure that suggests the company’s new strategy isn’t just theory, but is already delivering results where it has been fully applied.