Halifax to disappear from UK high street as Lloyds axes bank brand after 173 years
Key takeaways
- The decision, which has proved controversial among loyal customers and Halifax residents, follows a review of Lloyds’ branding strategy.
- Prefer the Guardian on GoogleLloyds Banking Group has announced it is axing the Halifax brand, meaning the 173-year-old former building society’s name will disappear from UK high streets.
- The group will stop opening new accounts under the Halifax brand, and kickstart a process of shifting existing accounts to Lloyds branding over the coming days.
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The decision, which has proved controversial among loyal customers and Halifax residents, follows a review of Lloyds’ branding strategy. Photograph: Christopher Thomond/The Guardian View image in fullscreen. The decision, which has proved controversial among loyal customers and Halifax residents, follows a review of Lloyds’ branding strategy. Photograph: Christopher Thomond/The Guardian Lloyds Banking Group Halifax to disappear from UK high street as Lloyds axes bank brand after 173 years Group confirms it will stop opening new accounts under the name and move existing ones to Lloyds
Prefer the Guardian on GoogleLloyds Banking Group has announced it is axing the Halifax brand, meaning the 173-year-old former building society’s name will disappear from UK high streets.
The group will stop opening new accounts under the Halifax brand, and kickstart a process of shifting existing accounts to Lloyds branding over the coming days.