Are World Cup hydration breaks actually commercial...
Key takeaways
- But while the breaks are essential for player welfare when it's hot, they are happening regardless of the temperature, leading to plenty of criticism about the impact on the game.
- Like them or loathe them, our reporters looked at a number of different ways that the hydration breaks are making an impact on this World Cup.
- Jump to: A commercial cash injection? | A momentum killer?
Why this matters: a sports story that could shift standings, legacies, or fan conversations.
But while the breaks are essential for player welfare when it's hot, they are happening regardless of the temperature, leading to plenty of criticism about the impact on the game. Furthermore, the breaks have essentially split the game into four quarters similar to the NBA or NFL -- which is handy given that the majority of sports fans from the home nations consume their sports in that manner -- while it also allows FIFA to cash in on some lucrative advertising revenue for three minutes midway through each half.
Like them or loathe them, our reporters looked at a number of different ways that the hydration breaks are making an impact on this World Cup.
Jump to: A commercial cash injection? | A momentum killer?