The Gooner Music Video Boom Is Here
Key takeaways
- These are not the videos made famous on MTV’s Total Request Live countdown of yesteryear.
- Porn music videos (PMV) have circulated in fringe corners of the internet for years, shared profusely, and almost exclusively, among invite-only Discords and message boards.
- For gooners, the subculture of young men who love to endlessly masturbate to internet porn, they have become the ideal form of “bate fuel,” a propellant that keeps them edging for hours.
Why this matters: a development in AI with implications for how people work, create, and decide.
Photo-Illustration: Jobanny Cabrera; Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story As the tempo rises, the video frame is split into a mesmerizing triptych, and in the center, a young woman mouths the lyrics to an EDM-laced version of The Black Eyed Peas’ “My Humps” as images of other topless women aside her glimmer in sync with the beat. In another video, from the creator xfeeefeee, e-girls costumed in cat ears and bikinis bounce and gyrate, paced perfectly to the song's pulse, as the scissoring baseline of Opiuo’s “Dopamine” grows louder.
These are not the videos made famous on MTV’s Total Request Live countdown of yesteryear. They are portals into the future of sex—techno-infused proof of how our online sexual ecosystem, one that is pushing us deeper into a communion with the self, is coming alive in a whole new way.
Porn music videos (PMV) have circulated in fringe corners of the internet for years, shared profusely, and almost exclusively, among invite-only Discords and message boards. But across the past year, as gooning has exploded in the zeitgeist, PMVs have also broken containment. In more recent months, the format has undergone a kind of renaissance on X where they have found massive audiences.