Rating the biggest 2026 World Cup ads: Adidas vs. ...
Key takeaways
- - World Cup kit ranking: All 105 jerseys, from worst to first - Ranking every official FIFA World Cup song: Shakira, Ricky Martin, J.Lo - What you need to know about all 48 teams at the biggest World Cup ever
- Predict the final standings in every Group. $10,000 in prizes.
- Adidas went early with a brilliant, self-contained short film that features a plethora of famous names from 90s soccer legends to Hollywood A-listers.
Why this matters: a sports story that could shift standings, legacies, or fan conversations.
With the eyes of the world about to be glued to the biggest sporting event on the planet, the FIFA World Cup sets vast numbers of brands, sponsors and advertisers jostling for position in front of a global audience of billions.
With a slice of that enormous pie at stake, many of the biggest global brands have poured considerable amounts of time, effort and resources into making sure they have a World Cup advertising campaign to match the scale of the event.
Both Adidas and Nike have created several memorable World Cup commercials for past tournaments, with the two sportswear giants responsible for such classics as "Jose +10" for the 2006 finals and "Write the Future" in 2010, among others.