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Can the World Cup's viral stars turn social media fame into fortunes?

BBC News · Jun 30, 2026, 2:09 PM · Also reported by 2 other sources

Why this matters: a developing story that could shape the day's news cycle.

They’re not Ronaldo or Messi, but they might be set for life after gaining millions of new followers.

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Can the World Cup's viral stars turn social media fame into fortunes?

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