Apple revamps Siri as it tries to catch up in the AI race
Key takeaways
- Apple on Monday unveiled a new version of its virtual assistant Siri, to take on its artificial intelligence-powered rivals such as OpenAI’s ChatGPT and Google’s Gemini.
- At its developers conference Monday, Apple executives showed how the more conversational virtual assistant Siri AI can help people get more done.
- With the new upgrade, users can now even customize the expressiveness or pace of Siri’s voice.
At Apple’s developers conference on June 8, 2026, executives showed how the more conversational virtual assistant Siri AI can help people get more done. Above, in Edmonton, Canada, in April 2024. (Artur Widak / Nur Photo / Getty Images) By Queenie Wong Staff Writer Follow June 8, 2026 12:46 PM PT 5 min Click here to listen to this article Share via Close extra sharing options Email Facebook X Linked In Threads Reddit Whats App Copy Link URL Copied! Print 0:00 0:00 1x This is read by an automated voice. Please report any issues or inconsistencies here.
Apple on Monday unveiled a new version of its virtual assistant Siri, to take on its artificial intelligence-powered rivals such as OpenAI’s ChatGPT and Google’s Gemini.
The California smartphone maker has lagged behind its competitors in the AI race as tech companies pour hundreds of billions of dollars into advancing their chatbots and investing in data centers and other infrastructure.