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While Nike struggles, Shaq is overseeing a resurgence in Reebok
Key takeaways
- One of our first selections was [WNBA star] Angel Reese … Her shoe has just been sold out,” NBA star Shaquille O’Neal told Yahoo Finance at the Milken Institute conference this week.
- The former Laker is now Reebok’s president of basketball and the second-largest individual shareholder in its parent company, Authentic Brands Group.
- “We just do things that are very, very strategic,” he added.
While Nike struggles, Shaq is overseeing a resurgence in Reebok Brian Sozzi · Executive Editor Thu, May 7, 2026 at 11:59 PM GMT+7 3 min read NKE While Nike’s (NKE) stock sinks amid several quarters of disappointment, Reebok appears to be undergoing a revival of sorts.
“We do a wonderful job of content. We’re very careful of the players we select. One of our first selections was [WNBA star] Angel Reese … Her shoe has just been sold out,” NBA star Shaquille O’Neal told Yahoo Finance at the Milken Institute conference this week.
The former Laker is now Reebok’s president of basketball and the second-largest individual shareholder in its parent company, Authentic Brands Group.
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