business
After a big win in the burger showdown, Burger King eyes taking on McDonald's Egg McMuffin
Key takeaways
- This time, it’s getting behind Croissan’wich breakfast sandwiches, which have long competed with Mc Donald’s Egg Mc Muffin.
- “Our breakfast business has been consistent, but I think much like the Whopper, it deserves elevation.
- Curtis declined to say what was coming specifically, but hinted that eaters will find out soon.
After a big win in the burger showdown, Burger King eyes taking on Mc Donald's Egg Mc Muffin Brian Sozzi · Executive Editor Fri, May 8, 2026 at 12:03 AM GMT+7 2 min read MCD SBUX WEN First quarter burger showdown winner Burger King (QSR) is aiming next at archrival Mc Donald’s (MCD).
This time, it’s getting behind Croissan’wich breakfast sandwiches, which have long competed with Mc Donald’s Egg Mc Muffin.
“Our breakfast business has been consistent, but I think much like the Whopper, it deserves elevation. And so the team is working on breakfast,” Burger King US and Canada president Tom Curtis said on Yahoo Finance’s Opening Bid (video above).
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