Apple warns price increases are coming, new Siri continues to impress, more iOS 27 features

This week, Benjamin and Chance discuss the implications of Tim Cook’s reveal to the Wall Street Journal that Apple cannot mitigate the skyrocketing price of memory no longer, and consumers will soon see Apple’s device prices go up. Also, we have another week of impressive hands-on with Siri AI, and we continue to dive through a grab-bag of other i OS 27 features. And in Happy Hour Plus, we discuss the potential market reception to the i Phone Air 2, expected to debut six months later than the i Phone 18 Pro. Subscribe at 9to5mac.com/join. Sponsored by Keeper: Get 60% off personal and family plans at keepersecurity.com/HAPPYHOUR. Sponsored by IM8: Go to IM8HEALTH.com/happyhour and use code happyhour to get a free welcome kit, five free travel sachets, and 10% off your order. Sponsored by Shopify: See less carts go abandoned and more sales. Sign up for a $1 per month trial at shopify.com/happyhour.