Meta’s AI agent for WhatsApp Business is now available globally
Key takeaways
- For years, Whats App has been a communication layer for businesses of all sizes around the world.
- The company on Wednesday said it is making its customer support AI bot, now known as Meta Business Agent, available globally within Whats App.
- Meta said the AI agent can answer customer questions, recommend products, book appointments, qualify sales leads, and reroute queries to a person if needed.
Why this matters: a development in AI with implications for how people work, create, and decide.
For years, Whats App has been a communication layer for businesses of all sizes around the world. Meta is now infusing AI into that layer in a bid to turn Whats App into a viable piece of workflow software for small and medium businesses.
The company on Wednesday said it is making its customer support AI bot, now known as Meta Business Agent, available globally within Whats App. The launch comes as Meta has spent nearly two years testing AI agents in Whats App Business for customer support in countries like India and Mexico.
Meta said the AI agent can answer customer questions, recommend products, book appointments, qualify sales leads, and reroute queries to a person if needed. The company is also making the bot available within Instagram DMs.