business
LinkedIn launches new effort in push to capture business advertisers
Key takeaways
- Linked In launches new effort in push to capture business advertisers FILE PHOTO: Illustration shows Linked In app · Reuters Jaspreet Singh Wed, June 10, 2026 at 6:01 PM GMT+7 2 min read MSFT META By Jaspreet Singh
- "We re developing services that are designed to meet the marketer where they are," said Alex Josephson, VP of BrandWorks, who previously built a similar offering called Twitter Next.
- LinkedIn has carved a niche in the crowded ad market by targeting businesses looking for enterprise clients, although it is far smaller than major ad-focused firms like Meta Platforms.
Linked In launches new effort in push to capture business advertisers FILE PHOTO: Illustration shows Linked In app · Reuters Jaspreet Singh Wed, June 10, 2026 at 6:01 PM GMT+7 2 min read MSFT META By Jaspreet Singh
June 10 (Reuters) - Linked In is aiming to burnish its position as a go-to platform for business advertisers with a new team of marketing experts that it expects to generate an annualized run rate of $100 million next fiscal year, a source familiar with the matter said.
The Microsoft-owned platform on Wednesday unveiled BrandWorks, the newly assembled team that aims to deliver higher-performing ad campaigns for customers ranging from software giant SAP to privately held website hosting platform Webflow.
Article preview — originally published by Yahoo Finance. Full story at the source.
Read full story on Yahoo Finance →
More top stories
Aggregated and edited by the Scoop newsroom. We surface news from Yahoo Finance alongside other reporting so you can compare coverage in one place.
Editorial policy · Corrections · About Scoop