The Biggest World Cup Ever Is Coming For The Summer Bar Cart
Key takeaways
- Forbes contributors publish independent expert analyses and insights.
- According to FIFA’s official match schedule, the tournament runs from June 11 through July 19 across the United States, Canada and Mexico, with 104 matches in 16 host cities.
- Ishaan and Ali Reyna, founders of Malibu West, see that difference as the real prize.
Travel The Biggest World Cup Ever Is Coming For The Summer Bar Cart With 104 matches across North America, World Cup 2026 is giving tequila, beer, RTDs and no-alcohol drinks a month-long reason to show up in bars, homes and host cities. By Noel Burgess,
Forbes contributors publish independent expert analyses and insights. Wine, food & travel journalist exploring culture through people Follow Author Jun 17, 2026, 02:18pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.World Cup 2026 is expected to turn watch parties, bars and host-city celebrations into a major summer occasion for tequila, beer, RTDs and no-alcohol drinks.gettyWorld Cup 2026 drinks are already turning into a summer hosting question. What do people serve when the world’s largest sporting event becomes 39 days of watch parties, bar crowds and host-city celebrations?
According to FIFA’s official match schedule, the tournament runs from June 11 through July 19 across the United States, Canada and Mexico, with 104 matches in 16 host cities. For beverage companies, that makes it very different from a Super Bowl play. There is no single night to win.