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Small designers hitting roadblocks trying to get support against Shein copies

ABC Australia · Jun 24, 2026, 7:40 PM

Key takeaways

  • Jo Smith says her dress (left) was copied and sold by Shein (right).
  • Australian fashion designers whose work has been copied by Shein and other overseas businesses say they have been unable to gain support from government authorities and ministers.
  • Brisbane-based designer Kristian Williams said he was concerned customers had been tricked into buying low-quality rip-offs of his kaftans from "ghost stores" and that they were mistaking them for authentic products.

Why this matters: an international story with cross-border implications worth tracking.

Jo Smith says her dress (left) was copied and sold by Shein (right). (Supplied)

Australian fashion designers whose work has been copied by Shein and other overseas businesses say they have been unable to gain support from government authorities and ministers.

Brisbane-based designer Kristian Williams said he was concerned customers had been tricked into buying low-quality rip-offs of his kaftans from "ghost stores" and that they were mistaking them for authentic products.

Article preview — originally published by ABC Australia. Full story at the source.
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