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The Latest on Allbirds’ Abrupt Pivot to AI: a New Name and CEO
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The Latest on Allbirds’ Abrupt Pivot to AI: a New Name and CEO

Bloomberg Tech · Jun 17, 2026, 2:01 PM · Also reported by 3 other sources

Allbirds Inc., the maker of once-viral wool sneakers that suddenly announced a pivot to artificial intelligence earlier this year, has officially renamed itself Smartbird Inc. and is tapping the former leader of a Danish AI infrastructure group as its new chief.

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CNBC Allbirds continues AI pivot with name change and CEO hire, sending stock soaring Yahoo Finance Ford analyst identifies big benefits from its latest pivot Yahoo Finance Allbirds rebrands as Smartbird in AI pivot, hires former AWS executive as CEO

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