Agentic AI commerce comes to Samsung’s smart TVs

Samsung’s smart TVs are getting smarter. An agentic commerce experience is launching across Samsung smart TVs in the United States, the electronics giant announced today. The launch is thanks to new integration with Glance, an AI software company owned by In Mobi. In effect, Glance’s AI platform will run on Samsung’s Tizen operating system, and allow Samsung smart TVs to facilitate AI-powered and interactive shopping. For those with a Samsung TV, this means their devices will allow for a whole new level of interactivity, done either through voice commands or with a remote control. It will let users create personal shopping lists, explore products, and even make purchases. The experience is compatible with all Samsung TVs, starting with its 2020 models. Samsung already has some AI-integrated experiences and features in its TVs (it announced Vision AI last year), with its efforts potentially signaling the start of a whole new way of watching television. [Courtesy of Glance] This latest integration serves to up the ante, allowing TV watchers to make purchases with help from agentic features. “Samsung has always believed the television is more than just an entertainment device—it’s the centerpiece of the home,” Maya Harris, Samsung’s vice president of business development and strategic partnerships, said in a statement. “Glance’s agentic shopping experience brings that belief to life, meeting consumers in moments of inspiration with personalization and intelligence that only this screen can deliver.” While AI is not yet a mainstay in most TVs, it’s quickly making its way into many homes. Industry data shows that roughly 55% of new smart TVs sold during 2025 had some sort of integrated generative AI features. And in the years ahead, the global AI TV market is expected to grow considerably. Many brands are getting in on the action, including Sony, Panasonic, and LG. The AI-integrated TV experience What does this mean for consumers who have an AI-integrated TV i