Why ‘Masters Of The Universe’ Brand Recognition Isn’t Helping He-Man Movie In Its Opening Weekend
Key takeaways
- Hollywood & Entertainment Why ‘Masters Of The Universe’ Brand Recognition Isn’t Helping He-Man Movie In Its Opening Weekend By Tim Lammers,
- Forbes contributors publish independent expert analyses and insights.
- On top of that, Barbie earned eight Oscar nominations including Best Picture, a rarity for a comedy.
Hollywood & Entertainment Why ‘Masters Of The Universe’ Brand Recognition Isn’t Helping He-Man Movie In Its Opening Weekend By Tim Lammers,
Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment.Follow Author Jun 05, 2026, 12:31pm EDTNicholas Galitzine in "Masters of the Universe."Amazon MGM Studios Despite the success of Mattel’s Masters of the Universe action figures, animated series and other franchise productions, He-Man appears to be heading toward a “He-Meh” opening at the box office.
That, of course, was not the case with the big-screen version of Mattel’s Barbie in 2023, which went on to make more than $1.4 billion at the worldwide box office against a $145 million production budget before marketing costs. On top of that, Barbie earned eight Oscar nominations including Best Picture, a rarity for a comedy.