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World Cup 2026’s Dynamic Pricing Has Tickets Going One Way: Up

Bloomberg Markets · Jun 19, 2026, 8:30 AM · Also reported by 4 other sources

Before the World Cup started, fans raged over the cost of tickets — the highest ever for the tournament. Critics wondered whether prices would crash before kickoff, and if swathes of empty seats would embarrass FIFA’s pricing strategy.

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World Cup 2026’s Dynamic Pricing Has Tickets Going One Way: Up

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