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Bumble is getting rid of the swipe, CEO says

TechCrunch AI · May 7, 2026, 7:06 PM

Key takeaways

  • Will dating app malaise finally kill off the swipe?
  • In an interview with Axios on Thursday, Bumble CEO Whitney Wolfe Herd confirmed that Bumble will get rid of swiping, the defining feature of 2010s dating apps.
  • We are going to be saying goodbye to the swipe and hello to something that I believe is revolutionary for the category, Wolfe Herd said.

Why this matters: a development in AI with implications for how people work, create, and decide.

Will dating app malaise finally kill off the swipe? For Bumble, at least, that seems to be the case.

In an interview with Axios on Thursday, Bumble CEO Whitney Wolfe Herd confirmed that Bumble will get rid of swiping, the defining feature of 2010s dating apps.

We are going to be saying goodbye to the swipe and hello to something that I believe is revolutionary for the category, Wolfe Herd said.

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