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Patagonia vs Pattie Gonia: Why is the clothing giant suing the famous drag queen?

Euronews · Jun 5, 2026, 4:55 PM · Also reported by 1 other source

Why this matters: an international story with cross-border implications worth tracking.

American clothing company Patagonia has filed a trademark infringement lawsuit against drag queen and environmental activist Pattie Gonia, prompting a public dispute over branding, activism, and intellectual property rights.

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