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Top Stories: Massive Apple Price Increases, iOS 27 Beta 2, and More
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Top Stories: Massive Apple Price Increases, iOS 27 Beta 2, and More

MacRumors · Jun 27, 2026, 3:33 AM · Also reported by 2 other sources

The Apple community was rocked this week as the company instituted massive price hikes on a broad array of products, with many products seeing increases of 10–20 percent and a few as high as 50 percent or more. The move led many Apple fans to flock to Amazon and other retailers in attempts to make purchases before the price increases trickle down to third-party sellers. Other major news this week included a recap of the numerous products in Apple's pipeline rumored for release over the next 12–18 months, a second round of developer betas for iOS 27 and other updates, changes to Apple's chip roadmap, and more, so read on below for all of the details! Top Stories Apple Just Increased Prices on MacBooks, iPads, and More After Tim Cook signaled last week that Apple hardware price increases were "unavoidable" in the face of high memory and storage costs from suppliers, Apple this week followed through with a slew of major price increases across its Mac and iPad lineups, as well as on HomePod, HomePod mini, Apple TV, and Vision Pro. Apple explained that the company has "never seen a component price increase this much, this quickly," and while Apple held off on raising prices for as long as possible, the situation has become dire enough that it feels it needs to pass the increases along to customers. Apple says that it is "working tirelessly to find solutions," but memory suppliers forecast that shortages and high prices will last well into 2027. Apple's price increases have largely yet to trickle down to third-party retailers and buyers are quickly snapping up whatever stock Amazon and others have left at the cheaper prices, so if you're interested in making a purchase, it would be wise to act quickly. Apple to Release These 20 New Products Across Rest of 2026 and 2027 Apple's cadence of product updates has been slowed due to impacts from delays to the more advanced Siri as well as component shortages, so that means the pipeline of upcoming products is remarkably full at

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