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Steph Curry signs with Chinese brand Li-Ning after Under Armour split
Key takeaways
- The 38-year-old has been free to sign with a retail partner for his line of shoes and sports wear since ending a 12-year deal with US activewear firm Under Armour last year.
- Curry and Li-Ning will collaborate on new products and on plans to launch his signature chain of shops in the US and China.
- Signing Curry marks a major step in Li-Ning's push to become an international brand, alongside other Chinese sportswear labels like Anta.
Why this matters: a developing story that could shape the day's news cycle.
Osmond Chia Business reporter Getty Images Stephen Curry ended a 12-year partnership with Under Armour in 2025Golden State Warriors superstar Stephen Curry says he has signed an endorsement deal with Chinese sportswear giant Li-Ning.
The 38-year-old has been free to sign with a retail partner for his line of shoes and sports wear since ending a 12-year deal with US activewear firm Under Armour last year.
Curry and Li-Ning will collaborate on new products and on plans to launch his signature chain of shops in the US and China. The value of the deal was not immediately disclosed.
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