tech

Apple Shares Fall After Prices Increase for Macs, iPads

Bloomberg Tech · Jun 26, 2026, 5:55 AM · Also reported by 4 other sources

Apple Inc. shares fell after it raised prices of all Macs, iPads, home devices and the Vision Pro to offset cost hikes caused by a shortage of memory chips and storage. The price increases are in effect globally and are largely unprecedented, with no equivalent in the company's modern history of swe

Read full story on Bloomberg Tech → More top stories

Also covered by

The Hill Apple raises prices on Macs and iPads Euronews Microsoft and Apple raise prices as AI-driven chip shortages hit Xbox, Macs and iPads CNET Apple's Price Increases Extend to Refurbished Macs and iPads Dawn News Apple raises prices for MacBooks and iPads, as costs soar over AI

Aggregated and edited by the Scoop newsroom. We surface news from Bloomberg Tech alongside other reporting so you can compare coverage in one place. Editorial policy · Corrections · About Scoop

Apple Shares Fall After Prices Increase for Macs, iPads

Also covered by

More in tech