Cubs Move Forward With Historic Changes To Wrigley Field
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- Sports Money Cubs Move Forward With Historic Changes To Wrigley Field By Peter Chawaga,
- Forbes contributors publish independent expert analyses and insights.
- CHICAGO, ILLINOIS - MAY 27: Chairman Tom Ricketts of the Chicago Cubs looks on before the game between the Chicago Cubs and the Cincinnati Reds at Wrigley Field on May 27, 2023 in Chicago, Illinois.
Sports Money Cubs Move Forward With Historic Changes To Wrigley Field By Peter Chawaga,
Forbes contributors publish independent expert analyses and insights. Peter Chawaga is a writer and editor covering Major League Baseball.Follow Author Jun 19, 2026, 06:30am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Summary The Chicago Cubs continue to balance modernizing Wrigley Field with preserving its historic character. Aldermen recently approved the team's plan to add three new advertising signs on buildings overlooking the iconic ballpark. This includes a 69-foot sign on North Sheffield Avenue and two smaller signs on West Waveland Avenue rooftops. This move is part of the Ricketts family's long-term strategy to maximize the value of properties surrounding Wrigley Field, a strategy that has involved purchasing buildings and integrating them into club operations since 2009. Wrigley Field's landmark status restricts internal advertising, making these external locations particularly valuable for generating revenue. Fans can expect a tweaked experience with new promotions visible from their seats soon.
CHICAGO, ILLINOIS - MAY 27: Chairman Tom Ricketts of the Chicago Cubs looks on before the game between the Chicago Cubs and the Cincinnati Reds at Wrigley Field on May 27, 2023 in Chicago, Illinois. (Photo by Quinn Harris/Getty Images)Getty ImagesThe Chicago Cubs have spent much of the last decade balancing modernization with preservation around one of baseball’s most recognizable landmarks.