Bernstein Questions Sustainability of Kraft Heinz’s (KHC) New Growth Strategy
Key takeaways
- On June 3, Bernstein analyst Alexia Howard downgraded The Kraft Heinz Company (NASDAQ:KHC) to Underperform from Market Perform.
- During Kraft Heinz’s first-quarter 2026 earnings call, Cahillane said the company had reviewed several categories across its portfolio and adjusted its priorities.
- When asked whether the category changes suggested future asset sales, Cahillane said the company was not signaling a specific divestiture plan.
Bernstein Questions Sustainability of Kraft Heinz’s (KHC) New Growth Strategy Vardah Gill Thu, June 4, 2026 at 9:51 PM GMT+7 2 min read KHC The Kraft Heinz Company (NASDAQ:KHC) is included among the 10 No-Brainer Dividend Stocks to Buy.
On June 3, Bernstein analyst Alexia Howard downgraded The Kraft Heinz Company (NASDAQ:KHC) to Underperform from Market Perform. She also lowered the price target on the stock to $21 from $25. In a research note, Howard said newly appointed CEO Steve Cahillane had announced plans to invest an additional $600 million into the business through increased marketing spending, lower prices, expanded sales teams, and product renovation efforts. The firm believes these investments would raise Kraft Heinz’s expected 2026 leverage ratio to 3.8 times and push the dividend payout ratio to around 60%, “which then begs the question of how sustainable this new model is.” Bernstein cited rising commodity costs and the company’s limited ability to raise prices as key reasons behind the downgrade.
During Kraft Heinz’s first-quarter 2026 earnings call, Cahillane said the company had reviewed several categories across its portfolio and adjusted its priorities. Frozen foods were moved from “Win Big” to “Hold,” while hydration products were upgraded from “Win” to “Win Big.” Cahillane said the changes reflected a more realistic assessment of the portfolio and a greater focus on categories with stronger growth potential and higher margins.