Ram Future Plans: Dakota, Rampage, Ramcharger, and More
Key takeaways
- The truck maker is seen as the brand with the most growth potential in North America.
- Ram has its sights set on becoming the No. 2 truck brand in North America by refreshing its entire lineup and adding smaller pickups and more vans to fill the gaps.
- That includes the long-awaited return of the Dakota midsize pickup, coming in 2028 and riding on the Jeep Gladiator platform which will give it some Jeep DNA and capability, says Stellantis head of design Ralph Gilles.
Why this matters: an automotive development that could shape industry direction or buying decisions.
The truck maker is seen as the brand with the most growth potential in North America.
Ram has its sights set on becoming the No. 2 truck brand in North America by refreshing its entire lineup and adding smaller pickups and more vans to fill the gaps.
That includes the long-awaited return of the Dakota midsize pickup, coming in 2028 and riding on the Jeep Gladiator platform which will give it some Jeep DNA and capability, says Stellantis head of design Ralph Gilles. He showed a Rebel edition of the truck in Auburn Hills as part of Investor Day presentations. The aggressive styling with new grille, S-Duct on the hood (Ram version of the Dodge R-wing?) is a sign of Ram design going forward.