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On Pushes Innovation Hard While Nike Finds Turnaround Tough Going
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On Pushes Innovation Hard While Nike Finds Turnaround Tough Going

Forbes · Jul 1, 2026, 3:24 PM · Also reported by 2 other sources

As Nike's turnaround shows some positive signs, rivals like On and Hoka continue to nip at its market share. Swiss-based On believes its new innovation will up the pace.

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