New York moves to outlaw algorithm-based personalised pricing
Key takeaways
- New York moves to outlaw algorithm-based personalised pricing Under the bill · Retail Insight Network Shubhendu Vimal Mon, June 8, 2026 at 4:23 PM GMT+7 2 min read.
- Those data points are used by pricing systems that update continuously to determine the highest price a particular consumer is likely to pay at a given time.
- Those exemptions would apply when discounts are made available on a uniform basis to consumers meeting clearly disclosed eligibility requirements.
New York moves to outlaw algorithm-based personalised pricing Under the bill · Retail Insight Network Shubhendu Vimal Mon, June 8, 2026 at 4:23 PM GMT+7 2 min read. Lawmakers in the US state of New York have passed a bill that would prohibit businesses from using consumer data to power algorithm-driven personalised pricing.
The One Fair Price Act would change section 349-a of the state s General Business Law and address what it describes as "surveillance pricing", under which algorithms use personal data to show various prices to different consumers for the same goods or services.
According to the bill description provided by lawmakers, online platforms collect thousands of data points on users, including purchase histories, pay cycle patterns and behavioural indicators such as the length of time a cursor remains over a product.