World Cup 'prices will drop' but too late for traveling fans
Key takeaways
- Among many firsts at World Cup 2026, FIFA has tried its hand at dynamic pricing and acting as a secondary seller.
- "The way it looks to me, I would not be too concerned about the hype of the World Cup being sold out," Gilad Zilberman, CEO of leading secondary market comparison site, SeatPick, told DW.
- While FIFA failed to reply to a series of questions from DW on demand and sales figures, a recent report from the American Hotel and Lodging Association (AHLA) backed up Zilberman's analysis.
Why this matters: an international story with cross-border implications worth tracking.
Among many firsts at World Cup 2026, FIFA has tried its hand at dynamic pricing and acting as a secondary seller. The tactic has seen a ticket listed for over $2 million but many games seem undersold. What's going on?
https://p.dw.com/p/5DM0m Donald Trump has his ticket but FIFA's strategy looks set to deny traveling fans the chance to watch their team Image: CNP/ADM/Capital Pictures/picture alliance Advertisement Demand would be, FIFA President Gianni Infantino said in January, equivalent to "1000 years of World Cups at once." But with a month to go until the start of the 2026 World Cup, tickets remain for most matches and it's unclear if any games have really sold out.
"The way it looks to me, I would not be too concerned about the hype of the World Cup being sold out," Gilad Zilberman, CEO of leading secondary market comparison site, SeatPick, told DW.