With World Cup, Brazilian-Owned Businesses in NYC See Highest Profits Since Opening
Key takeaways
- Bahian Marcela Ferreira, owner of Búzios —which calls itself the oldest Brazilian store in the U.S.— says revenue doubled in the first week of the tournament, the highest in her 20 years running the establishment.
- Brazilian Market NYC, on the Upper East Side, also recorded its highest revenue ever.
- The peak in demand came on the Thursday and Friday before Brazil’s debut on June 13 at MetLife Stadium, in the New York metropolitan area.
Why this matters: an international story with cross-border implications worth tracking.
Bahian Marcela Ferreira, owner of Búzios —which calls itself the oldest Brazilian store in the U.S.— says revenue doubled in the first week of the tournament, the highest in her 20 years running the establishment.
Brazilian Market NYC, on the Upper East Side, also recorded its highest revenue ever. An employee said the store ran out of storage space and everything was sold during the first week. Maria Bonita Salon, in Soho, saw revenue grow 35% since the start of the World Cup, driven by high demand for hair and manicure services.
The peak in demand came on the Thursday and Friday before Brazil’s debut on June 13 at MetLife Stadium, in the New York metropolitan area. The stores sell jerseys, flags, Havaianas, bikinis, pão de queijo, coxinhas, requeijão and Engov — a "bestseller" among foreigners.