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Apple raises prices on MacBook and iPad due to memory crunch, hints at more to come

CNBC · Jun 25, 2026, 12:42 PM · Also reported by 4 other sources

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  • Apple on Thursday announced price hikes on Mac Book and i Pad, its first formal move to pass higher memory and storage costs on to consumers after CEO Tim Cook said price increases had become unavoidable.
  • Apple's online store briefly went down Thursday morning and is now showing the updated price changes.

Livestream Menu Make Itselect USAINTLLivestream Search quotes, news & videos Livestream Watchlist SIGN INCreate free account Markets Business Investing Tech Politics Video Watchlist Investing Club PROLivestream Menu

Apple on Thursday announced price hikes on Mac Book and i Pad, its first formal move to pass higher memory and storage costs on to consumers after CEO Tim Cook said price increases had become unavoidable.

Apple's online store briefly went down Thursday morning and is now showing the updated price changes.

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