business
Endeavour Group trims wine portfolio in cost-saving plan
Key takeaways
- Endeavour Group trims wine portfolio in cost-saving plan Endeavour owns drinks retail chain Dan Murphy’s. · Just Drinks · TY Lim / Shutterstock.com.
- In a statement today (27 May), the Australian group said it will reposition Pinnacle as an “asset-light, customer-led” portfolio.
- The plan is designed to focus investment on brands and regions that deliver the “strongest returns and resonate with customers”.
Endeavour Group trims wine portfolio in cost-saving plan Endeavour owns drinks retail chain Dan Murphy’s. · Just Drinks · TY Lim / Shutterstock.com. Aninda Chakraborty Wed, May 27, 2026 at 9:22 PM GMT+7 3 min read Endeavour Group has unveiled a restructure of its Pinnacle Drinks business as it looks to cut costs and trim its premium wine range.
In a statement today (27 May), the Australian group said it will reposition Pinnacle as an “asset-light, customer-led” portfolio.
The plan is designed to focus investment on brands and regions that deliver the “strongest returns and resonate with customers”.
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