Rivian starts deliveries of its all-important R2 SUV
Key takeaways
- Rivian began officially handing over the first R2 SUVs to paying customers on Tuesday, marking the beginning of a new chapter for the buzzy all-electric automaker as it tries to reach mass-market scale.
- Rivian founder and CEO RJ Scaringe has said the R2 is maybe the most important thing we ve launched to date, and it s particularly crucial to the company s ambitions in the world of autonomous vehicles.
- Starting at around $58,000, the R2 takes a lot of what Rivian did with the R1 SUV and shrinks it down into a more approachable and affordable form factor.
Rivian began officially handing over the first R2 SUVs to paying customers on Tuesday, marking the beginning of a new chapter for the buzzy all-electric automaker as it tries to reach mass-market scale.
Rivian founder and CEO RJ Scaringe has said the R2 is maybe the most important thing we ve launched to date, and it s particularly crucial to the company s ambitions in the world of autonomous vehicles.
Starting at around $58,000, the R2 takes a lot of what Rivian did with the R1 SUV and shrinks it down into a more approachable and affordable form factor. The company plans to offer a version of the R2 for under $50,000, beginning in 2027. An even more stripped-down model will be available around $45,000 later that year — making good on a price point Rivian has teased since it revealed the R2 in 2024.