Accenture (ACN) to Acquire Whalar, Expanding Accenture Song into Creator Economy
Key takeaways
- On June 8, Accenture announced an agreement to acquire Whalar, a creator and social marketing agency, from Whalar Group.
- The acquisition is intended to strengthen Accenture Song’s ability to help clients grow in a social-first environment by combining creator expertise with data, AI, and customer experience capabilities.
- Whalar’s leadership team and more than 170 employees across the US, UK, Ireland, Germany, and Spain will join Accenture Song as part of the deal.
Accenture (ACN) to Acquire Whalar, Expanding Accenture Song into Creator Economy Maham Fatima Sun, June 14, 2026 at 2:12 AM GMT+7 2 min read ACN Accenture (NYSE:ACN) is one of the most undervalued quality stocks to invest in. On June 8, Accenture announced an agreement to acquire Whalar, a creator and social marketing agency, from Whalar Group. Following the transaction, Whalar will become part of Accenture Song, expanding its capabilities in creator marketing, influencer engagement, and social commerce.
The acquisition is intended to strengthen Accenture Song’s ability to help clients grow in a social-first environment by combining creator expertise with data, AI, and customer experience capabilities. Whalar brings extensive experience in creator marketing, having managed hundreds of millions of dollars in campaigns and delivered large-scale creator activations across more than 40 countries.
Whalar’s leadership team and more than 170 employees across the US, UK, Ireland, Germany, and Spain will join Accenture Song as part of the deal. The transaction also supports Accenture’s broader strategy of expanding its creator and social marketing capabilities through acquisitions, while Whalar Group will continue operating its remaining businesses independently under a strategic partnership with Accenture (NYSE:ACN) Song.